Two months after the ending of the hit RPG Persona 4, a new threat has emerged in Persona 4 Arena! During Golden Week, a new rumor begins spreading through town about a mysterious TV program, the P-1 Grand Prix. Visible if you look into a turned-off TV on a rainy night, this fighting tournament broadcasts high school friends fighting one another to the bitter end. When Yu Narukami and the others test this rumor, they see their friend Teddie announcing the beginning of the show: